Rigging Time – Part I

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copertina

Our goal is the production of a series of commercials, two in particular, that promotes the “International Dance Day in the World”. This event is sponsored by the International Dance Council (CID) to celebrate the dance, recognizing its universal character as a form of art, as an educational and recreational means, and as a research topic.

So, in this first part, we are going to analise the different pre-production steps of our project:

  • the concept, that is to say the brief description of what will happen in the spots,
  • the storyboard, directed to develop the narration in a consistent manner deciding the main framings,
  • the character and the environment design, to study how to create the protagonists and settings of the various scenes, from the artistic and technical point of view.

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INTERVIEW WITH FEDERICO GALVANI – Motion Design, Stop Motion, Visual Art and a lot more…

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ENG (Leggi in Italiano)

INTERVIEW WITH FEDERICO GALVANI – Motion Design, Stop Motion, Visual Art and a lot more!!!

 

Federico Galvani teaches motion design at the University IUAV of Venice and he is a founder of the multidisciplinary laboratory “Happycentro” where he works on art direction, graphic design, visual identity, illustration, modeling in clay and paper, printing, and directed animation. This studio works for famous brands or small startup and uses several methods of communication: Stop Motion Animation, TV / web commercials, Packaging, Visual Art, Typography, Graphic Design and Music Videos.

The main technique that reflects the style and the way of working of “Happycentro” is the stop motion because it is the synthesis of what we have always done, build objects, puppets and backdrops of various materials, combining illustration and graphic design and set up the set and lights for the photo shoots.

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The typefaces from book to monitor

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Type is the power to express words and ideas, it’s timeless but it’s always changing.
So we analized the evolution of the typeface, from Joannes Gutenberg (the creator of typography) to today. Before J. Gutenberg, the books need to be written by monaci, so too expensive. Gutenberg create the first ever typeface, the Black letter. In 15th century change the point of view and the typeface began to be more legible and clear. Until today that the typeface is san-serif, like Helvetica, Gotham, Titillium, and so on.
The world of typography changed for ever with the introduction of the computer, and initially there were a few of difficult for the limit of the pixel in the monitor. But then tecnology evolved and computers began to allowed to the creation of thousands of beautiful typefaces.
Now anyone has the freedom to create their own unique typeface and shared it. The typeface became open source.

With this short animation we represent the difference of the typeface through the years.

Using Expressions in After Effects

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In After Effects, the expressions are scripts that are able to modify dynamically the value of the transformations of a certain object. It is a common practice using expressions for simulating physics in animations and produce realistic effects. They are also very useful because a well written expression could be applied on any object that should replicate that behaviour.

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